We're making a company which delivers 'Smiles' to our customers! I'm Hiroyuki Sasahara, a representative director of Suteteko Company
I started to take over our family business from my parents when I was 24 years old. Running our apparel company was so hard that I felt forced to change my personality.
Then, when I advanced our business into internet sales and it just got on track, I lost my wife to cancer.
I learned "Importance of smile" from these very experiences that made me lose my smile.
These experiences made me determined to create a company which delivers as many smiles as possible to our customers with my employees.
My employees and I are still young, and our company is full of vitality and possibility. We'll do our best to always keep growing, advancing ourselves, and satisfying customers with our high standards and consciousness.
Main office / Distribution center
|Company name||Suteteko Company (old name; Sasahara Company)|
|Representative Director||Hiroyuki Sasahara|
|Address||4-22, Harumiya 2-chome, Awara city, Fukui Prefecture, Japan, ZIP Code 919-0632
TEL: +81776735258 (Internet business)
FAX: +81776735621 (Internet business)
|Capital||10 million Japanese yen|
|Staff||40 employees (included part timer)|
|Correspondent bank||The Hokuriku Bank, The Fukuho Bank, The Fukui Bank, The Hokkoku Bank|
|Services||Online retail and wholesale of underwear, socks, and stockings|
|Sales||1.2 Billion Japanese yen (2022 fiscal year)|
Suteteko.net Rakuten shop
Suteteko.net Yahoo! shop
Suteteko.net Amazon shop
Suteteko.net Ponparemall shop
Suteteko.net auPAYmarket shop
SchooLog Rakuten shop
SchooLog Yahoo! shop
Private brand "Suteteko"
School private brand "SchooLog"
The red underwear made in Japan "KOUSHO"
Underwear for successful men "BizFit"
100% silk underwear "Mayui"
Underwear for girls "Dear Pastel"
UV cut innerwear made in Japan "SMove"
|Brands we deal with||Gunze, Atsugi, Fukusuke, Hanes, Champion, BVD, REGART, Sanwa, Washio, Train, Cross plus, Seiko lingerie, Hayashi (towel), Kanko school uniform, Tombow school uniform, Hato Sakura school uniform|
|Capital||10 million Japanese yen|
|Services||Online retail and wholesale of underwear, socks, and stockings
Authorized distributor of "Atsugi" overseas sales
Corporate philosophy & Action agenda
We are an online retailer specializing in underwear and sells them a great deal.
We deal in the first layer of clothing that we wear directly on our skin, such as underwear, socks, and stockings.
We deliver 'Smiles' to our customers through our underwear.
We offer a wide range of items that can be used by four generations, from children's underwear to nursing care underwear.
We aim to create a store for people who are busy with work, housework, or childcare able to purchase not only their own underwear but also underwear for the whole family at a low price.
Because it's something you wear every day, please let us help you find your favorite piece. We will make further efforts in creating a store that is loved by our customers, so that they will always remember “Suteteko Company” when they buy underwear.
Our starting point of all the actions is on a customer. We always think in customer's position, and we will do our best to supply relief and satisfaction to customers.
To the friends who work with
We value mutual growth and teamwork, and build up irrepressible place of work.
We consider suppliers to be important partners who produce value, and maintain the suitable relation based on confidential relation aiming at both developing.
We offer underwear that makes our custmer smile.
We will create new value though "products", "proposals", "prices" and "convenience" that makes the whole family smile, and contribute to society.
This is the definition for the ultimate aim as the company what is Suteteko-Net for.
We will continue to pursue this as our mission unceasingly.
"Products" = We handle products carefully selected from a large number of products.
"Proposals" = We will suggest how to wear it and recommendations for each season.
"Price" = We will offer products at a bargain price.
"Convenient" = We will continue to create websites that are easy for our customers to use.
|August, 1946||First generation Mr.Shigeo Sasahara had started itinerant business of clothing.|
|September, 1955||A shop and residence was built as "Sasahara " in the Kanazu town.|
|1962||Fukushin chain which 10 companies joined was set up in order to cooperation buying and joint advertisement. We had joined.|
|November, 1970||The comprehensive garments supermarket "Fukushin chain Sasahara Kanazu shop" with 100-tsubo store space was opened in front of the Kanazu shrine.|
|April, 1974||It was incorporated as "Sasahara Company"|
|September, 1975||As the core tenant of the clothing of the shopping center Awara hello town "Fukushin chain Sasahara Awara shop" was set up.|
|May, 1983||Mr. Shubu Sasahara assumption as representative director.|
|October, 1985||"Fukushin chain Sasahara Kanazu shop" was moved to the second floor of "Eldy" in the Kanazu shopping center.|
|1988||"Fukushin chain Sasahara Maruoka shop" was opened. (It closed in 1991) August 6, 1995 "Fukushin chain Sasahara Awara shop" was closed.|
|July, 1998||Cooperative Fukushin chain was broken up.|
|June, 2000||The mail order site "Suteteko net head office" of underwear, socks, and stocking was started.|
|November 30, 2001||We moved from Kanazu shopping center and set up "Sasahara shop" (180 tsubo) in December.|
|July, 2002||"Suteteko net head office" temporary closed because of pressure of business.|
|June, 2005||"Suteteko net Rakuten shop", “Suteteko net yahoo shop", and "Suteteko net Yahoo Auctions shop" was opened.|
|March, 2007||"Yahoo Auctions shop" was closed because of pressure of business.|
|September, 2008||The shop was converted into "SASA Style Select Store" after management innovation planned recognition of Fukui Prefecture.|
|April, 2011||"Suteteko net head office" resumption.|
|September 1, 2011||Mr. Hiroyuki Sasahara assumption as Representative Director October, 2011 "Suteteko net DeNA shop (old name; Bidders)" was opened.|
|March, 2012||Sales of 240 million Japanese yen.|
|March, 2013||Sales of 330 million Japanese yen.|
|April, 2013||"Suteteko net ponpare shop" was opened.|
|July, 2013||"Suteteko net Amazon shop" was opened and "Rakuten No. 2 shop (Mammies selection)" was opened. They are 7 stores organization.|
|March, 2014||Sales of 400 million Japanese yen.|
|April, 2014||SASA Style Select Store was closed, and company name had changed to the company specializing in internet business as "Suteteko Company" (Registration was due to be changed in August)|
|March, 2016||Sales of 500 million Japanese yen.|
|September, 2016||Introduction of the Growth Evaluation System, "3S Bonus", "Achievement Bonus", "Appropriate Bonus".|
|February, 2017||Underwear troubleshooting blog, "A Weekly, Underwear Brings Smiles" started.|
|March, 2017||Full renewal of the head office site.The design of all shops is also completely renewed.|
|September, 2017||A site specializing in wholesale, "Suteteko.biz" was opened.|
|June, 2019||Prized "Habataku 300 small to medium enterprises" from Ministry of Economy、Trade and Industry.|
|August, 2019||Opened our totally renewed website Suteteko.net.|
|October, 2019||Established the 2nd warehouse (Wakide warehouse).|
|September, 2020||Suteteko.net Yahoo! Shop won the 2nd prize of Hokuriku area award 2020 in women's and men's fashion categories.|
|September, 2020||Established the 3rd warehouse (Muika warehouse).|
|September, 2020||Established the 4th warehouse (Mizuguchi warehouse).|
|September, 2020||Suteteko.net Rakuten Shop won the "Shop of the Month" in Fukui area.|
|January, 2021||"Suteteko.net Yahoo! Shop" was promoted to "Suteteko.net PayPay shop".|
|February, 2021||Opened "SchooLog Yahoo! Shop".|
|March, 2021||Achieved the sales of 730 million Japanese yen.|
|March 2022||Achieved the sales of 1 billion Japanese yen.|
We expand 9 malls, such as not only our own shop but rakuten, Yahoo, Amazon and more.
Private brand products
Based on our many years of product handling know-how, we plan, manufacture, and sell products that are more convenient and affordable for our customers as private brands.
Gunze, Atsugi, Fukusuke, Hanes, Champion, BVD, REGART, Sanwa, Washio, Train, Cross plus, Seiko lingerie, Hayashi (towel), Kanko school uniform, Tombow school uniform, Hato Sakura school uniform
Seeking new supplier
We are trading company specializing in underwear, socks, and stocking. We deal domestic wholesale (B to B),
overseas business (export management), and internet business.
If you want to expand your sales with us, please feel free to Inquiry from "inquiry." Our buyer will correspond.