下着専門商社 すててこ株式会社

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電話番号0776-73-5258 〒919-0632 福井県あわら市春宮2-4-22

The "Suteteko Company" English中文

The Suteteko Company

President greeting

Representative Director Hiroyuki Sasahara

We're making a company which delivers 'Smiles' to our customers! I'm Hiroyuki Sasahara, a representative director of Suteteko Company
I started to take over our family business from my parents when I was 24 years old. Running our apparel company was so hard that I felt forced to change my personality.
Then, when I advanced our business into internet sales and it just got on track, I lost my wife to cancer.

I learned "Importance of smile" from these very experiences that made me lose my smile.
These experiences made me determined to create a company which delivers as many smiles as possible to our customers with my employees.
My employees and I are still young, and our company is full of vitality and possibility. We'll do our best to always keep growing, advancing ourselves, and satisfying customers with our high standards and consciousness.

Representative Director Hiroyuki Sasahara

Company Information

Main office / Distribution center

Building exterior All staffs
Company name Suteteko Company (old name; Sasahara Company)
Representative Director Hiroyuki Sasahara
Address 4-22, Harumiya 2-chome, Awara city, Fukui Prefecture, Japan, ZIP Code 919-0632
TEL: +81776735258 (Internet business)
FAX: +81776735621 (Internet business)
Foundation August, 1946
Incorporation April, 1974
Capital 10 million Japanese yen
Staff 58 employees (As of March, 2024. included part timer)
Correspondent bank The Hokuriku Bank, The Fukuho Bank, The Fukui Bank, The Hokkoku Bank
Services Online retail and wholesale of underwear, socks, and stockings
Sales 1.36 Billion Japanese yen (2023 fiscal year)
Deployment store Suteteko.net
Suteteko.net Rakuten shop
Suteteko.net Yahoo! shop
Suteteko.net Amazon shop
Suteteko.net Ponparemall shop
Suteteko.net auPAYmarket shop
Suteteko.net Qoo10 shop
Suteteko.net Mercari shop
SchooLog
SchooLog Rakuten shop
SchooLog Yahoo! shop
Private brand Private brand "Suteteko"
School private brand "SchooLog"
The red underwear made in Japan "KOUSHO"
Underwear for successful men "BizFit"
100% silk underwear "Mayui"
Underwear for girls "Dear Pastel"
UV cut innerwear made in Japan "SMove"
Brands we deal with Gunze, Atsugi, Fukusuke, Hanes, Champion, BVD, REGART, Sanwa, Washio, Train, Cross plus, Seiko lingerie, Hayashi (towel), Kanko school uniform, Tombow school uniform, Hato Sakura school uniform

China branch

Company name 大連丝特特客商貿有限公司(大連福渡貿易有限公司)
Address 116110 遼寧省大連市開発区保税区西門国際商務大厦319号
Foundation May, 2015
Capital 10 million Japanese yen
Staff 7 employees
Services Online retail and wholesale of underwear, socks, and stockings
Authorized distributor of "Atsugi" overseas sales

Corporate philosophy & Action agenda

The Corporate philosophy

Our mission is to "deliver smiles to our customers".
Along with it, we pursure the happiness for all employees,
and contribute to making progress and devepolment of society.

The Mission

Though "products", "proposals", "prices" ,
"convenience" ,"time" and "sincerity",
we will continue to provide value that makes famlily smile.


[ Products ] = The products carefully selected and private brand products.
[ Proposals ] = Suggestion of recommended items for each season and how to wear/use them.
[ Prices ] = We will offer products at a bargain price.
[ Convenience ] = Websites and pages that are easy for our customers to understand and use.
[ Time ] = The fastest shipping and prompt customer service.
[ Sincerity ] = Sincere customer service from the customer’s perspective.

History

History
August, 1946First generation Mr.Shigeo Sasahara had started itinerant business of clothing.
September, 1955A shop and residence was built as "Sasahara " in the Kanazu town.
1962Fukushin chain which 10 companies joined was set up in order to cooperation buying and joint advertisement. We had joined.
November, 1970The comprehensive garments supermarket "Fukushin chain Sasahara Kanazu shop" with 100-tsubo store space was opened in front of the Kanazu shrine.
April, 1974 It was incorporated as "Sasahara Company"
September, 1975As the core tenant of the clothing of the shopping center Awara hello town "Fukushin chain Sasahara Awara shop" was set up.
May, 1983Mr. Shubu Sasahara assumption as representative director.
October, 1985"Fukushin chain Sasahara Kanazu shop" was moved to the second floor of "Eldy" in the Kanazu shopping center.
1988"Fukushin chain Sasahara Maruoka shop" was opened. (It closed in 1991) August 6, 1995 "Fukushin chain Sasahara Awara shop" was closed.
July, 1998Cooperative Fukushin chain was broken up.
June, 2000The mail order site "Suteteko net head office" of underwear, socks, and stocking was started.
November 30, 2001We moved from Kanazu shopping center and set up "Sasahara shop" (180 tsubo) in December.
July, 2002"Suteteko net head office" temporary closed because of pressure of business.
June, 2005"Suteteko net Rakuten shop", “Suteteko net yahoo shop", and "Suteteko net Yahoo Auctions shop" was opened.
March, 2007"Yahoo Auctions shop" was closed because of pressure of business.
September, 2008The shop was converted into "SASA Style Select Store" after management innovation planned recognition of Fukui Prefecture.
April, 2011"Suteteko net head office" resumption.
September 1, 2011Mr. Hiroyuki Sasahara assumption as Representative Director October, 2011 "Suteteko net DeNA shop (old name; Bidders)" was opened.
March, 2012Sales of 240 million Japanese yen.
March, 2013Sales of 330 million Japanese yen.
April, 2013"Suteteko net ponpare shop" was opened.
July, 2013"Suteteko net Amazon shop" was opened and "Rakuten No. 2 shop (Mammies selection)" was opened. They are 7 stores organization.
March, 2014Sales of 400 million Japanese yen.
April, 2014SASA Style Select Store was closed, and company name had changed to the company specializing in internet business as "Suteteko Company" (Registration was due to be changed in August)
March, 2016Sales of 500 million Japanese yen.
September, 2016Introduction of the Growth Evaluation System, "3S Bonus", "Achievement Bonus", "Appropriate Bonus".
February, 2017Underwear troubleshooting blog, "A Weekly, Underwear Brings Smiles" started.
March, 2017Full renewal of the head office site.The design of all shops is also completely renewed.
September, 2017A site specializing in wholesale, "Suteteko.biz" was opened.
June, 2019Prized "Habataku 300 small to medium enterprises" from Ministry of Economy、Trade and Industry.
August, 2019Opened our totally renewed website Suteteko.net.
October, 2019Established the 2nd warehouse (Wakide warehouse).
September, 2020Suteteko.net Yahoo! Shop won the 2nd prize of Hokuriku area award 2020 in women's and men's fashion categories.
September, 2020Established the 3rd warehouse (Muika warehouse).
September, 2020Established the 4th warehouse (Mizuguchi warehouse).
September, 2020Suteteko.net Rakuten Shop won the "Shop of the Month" in Fukui area.
January, 2021"Suteteko.net Yahoo! Shop" was promoted to "Suteteko.net PayPay shop".
February, 2021Opened "SchooLog Yahoo! Shop".
March, 2021Achieved the sales of 730 million Japanese yen.
March, 2022Achieved the sales of 1 billion Japanese yen.
March, 2023Achieved the sales of 1.17 billion Japanese yen.
May, 2023Closed “Suteteko.biz”.
March, 2024Opened "Suteteko.net Qoo10 shop".
March, 2024Achieved the sales of 1.36 billion Japanese yen.

Private brand products

Based on our many years of product handling know-how, we plan, manufacture, and sell products that are more convenient and affordable for our customers as private brands.

Suteteko

Suteteko

Simple and basic underwear series.

SchooLog

SchooLog

high quality, and reasonably priced brand of school items.

Mayui

Mayui

Underwear with Silk 100%.

KOSHO

KOSHO

Red Underwear, Bringing Happiness, Made in Japan

DearPastel

DearPastel

Underwear for teen-age girls.

Wholesale

brands

Gunze, Atsugi, Fukusuke, Hanes, Champion, BVD, REGART, Sanwa, Washio, Train, Cross plus, Seiko lingerie, Hayashi (towel), Kanko school uniform, Tombow school uniform, Hato Sakura school uniform

Seeking new supplier

We are trading company specializing in underwear, socks, and stocking. We deal domestic wholesale (B to B),
overseas business (export management), and internet business.
If you want to expand your sales with us, please feel free to Inquiry from "inquiry." Our buyer will correspond.

        

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