Company Information
Suteteko

Overseas business

We export the goods of the underwear maker of Japan to overseas.

Trading company specializing in underwear
Suteteko Company
From Fukui to all over Japan
Relief and satisfaction to the customer
We offer the clothing of the 1st sheet directly attached to skins, such as underwear, socks, and stocking with reasonable price.

President greeting

President greeting

Thank you very much for accessing the homepage of Suteteko Company.
Our company is trading company specializing in underwear for foundation 68 years which makes Awara city in Fukui prefacture.

First generation Mr.Shigeo Sasahara started an itinerant trade of clothing after the war, and Mr.Osamu Sasahara of the 2nd generation developed as clothing volume retailer with Fukishin chain, and I of the 3rd generation have been managing as internet business and trading company specializing in underwear.

The main business is underwear mail order site "Suteteko net", and we expand six malls, such as not only our own shop but rakuten,Yahoo, Wowma, ponpare, and Amazon.
We maintain the 10th order place in the underwear sales division of rakuten, and won the annual highest award of the underwear sales division in 2013 on ponpare mall which recruit manages.
Moreover, taking advantage of the result of underwear sale, we have started the overseas export of made in Japan underwear in recent years.

We take on a role of the pipe which connects domestic underwear maker and the world such as China, Vietnam, Thailand, etc by selling "made in Japan" underwear.

We manage internet business as main business, and supply relief and the satisfaction to customers from Fukui to all over Japan and every country in the world. It is our mission.

We have always high goal and consciousness continuously, and company and employee always grow and continue evolving.

Everyone in the company as one go ahead in order to get customers satisfaction.
The president and employees are still young and have infinity possibility and vitality.

Since we will effort more and more, we ask you to give us the further patronage and support.

Representative Director Hiroyuki Sasahara

sign

Corporate philosophy & Action agenda

Corporate philosophy

Corporate philosophy

We offer the clothing of the 1st sheet directly attached to skins,
such as underwear, socks, and stocking with reasonable price.
Our recommended products are chosen from reliable maker's products in quality,
and reasonable price is realized by business effort and rationalization.

The Mission

To customers

Our starting point of all the actions is on a customer.
We always think in customer's position, and we will do our best to supply relief and satisfaction to customers.

To the friends who work with

We value mutual growth and teamwork, and build up irrepressible place of work.

To suppliers

We consider suppliers to be important partners who produce value, and maintain the suitable relation based on confidential relation aiming at both developing.

Corporate profile

Company name Suteteko Company (old name; Sasahara Company)
Representative Director Hiroyuki Sasahara
Address 4-22, Harumiya 2-chome, Awara city, Fukui-Prefecture, Japan, Postcode 919-0632
TEL: 0776-73-5258 (Internet business) 0776-73-0213 (store operation)
FAX: 0776-73-5621 (Internet business) 0776-73-0218 (store operation)
Foundation August, 1946
Incorporation August, 1974
Capital 10 million Japanese yen
Staff 26 employees (included part timer)
Correspondent bank The Hokuriku Bank, The Fukuho Bank, The Fukui Bank
Business activity
  • Wholesale; wholesale of underwear, socks and stockings, and overseas business
  • Manufacturing operations: Cashmere 100% "arcadiarca" and silk 100% “Mayui”
  • Mail-order business: Internet business of underwear, socks, stocking, and school uniform
  • Retail business: The school uniform, gym suit and school suppliers in the Awara city Kanazu area
Sales 400 million Japanese yen (2016 fiscal year)
Handling brands Gunze, Atsugi, Fukusuke, Hanes, Champion, REGART, Sanwa, Washio, Kiyomitsu lingerie, Hayashi (towel), Kanko school uniform, Tombow school uniform, Hato Sakura school uniform.

Map

Organization History

Organization chart

Organization chart

History

August, 1946 First generation Mr.Shigeo Sasahara had started itinerant business of clothing.
September, 1955 A shop and residence was built as "Sasahara " in the Kanazu town.
1962 Fukushin chain which 10 companies joined was set up in order to cooperation buying and joint advertisement. We had joined.
November, 1970 The comprehensive garments supermarket "Fukushin chain Sasahara Kanazu shop " with 100-tsubo store space was opened in front of the Kanazu shrine.
April, 1974 It was incorporated as "Sasahara Company"
September, 1975 As the core tenant of the clothing of the shopping center Awara hello town "Fukushin chain Sasahara Awara shop" was set up.
May, 1983 Mr. Shubu Sasahara assumption as representative director.
October, 1985 "Fukushin chain Sasahara Kanazu shop" was moved to the second floor of "Eldy" in the Kanazu shopping center.
1988 "Fukushin chain Sasahara Maruoka shop" was opened. (It closed in 1991) August 6, 1995 "Fukushin chain Sasahara Awara shop" was closed.
July, 1998 Cooperative Fukushin chain was broken up.
June, 2000 The mail order site "Suteteko net head office" of underwear, socks, and stocking was started.
November 30, 2001 We moved from Kanazu shopping center and set up "Sasahara shop" (180 tsubo) in December.
July, 2002 "Suteteko net head office" temporary closed because of pressure of business.
June, 2005 "Suteteko net Rakuten shop", “Suteteko net yahoo shop", and "Suteteko net Yahoo Auctions shop" was opened.
March, 2007 "Yahoo Auctions shop" was closed because of pressure of business.
September, 2008 The shop was converted into "SASA Style Select Store" after management innovation planned recognition of Fukui Prefecture.
April, 2011 "Suteteko net head office" resumption.
September 1, 2011 Mr. Hiroyuki Sasahara assumption as Representative Director October, 2011 "Suteteko net DeNA shop (old name; Bidders)" was opened.
March, 2012 Sales of 240 million Japanese yen.
March, 2013 Sales of 330 million Japanese yen.
April, 2013 "Suteteko net ponpare shop" was opened.
July, 2013 "Suteteko net Amazon shop" was opened and "Rakuten No. 2 shop (Mammies selection)" was opened. They are 7 stores organization.
March, 2014 Sales of 400 million Japanese yen.
April, 2014 SASA Style Select Store was closed, and company name had changed to the company specializing in internet business as "Suteteko Company" (Registration was due to be changed in August)
March, 2016 Sales of 500 million Japanese yen.

President introduction

CEO

Hiroyuki Sasahara

笹原博之
Birthday June 21, 1972
Constellation Twins
Blood type O
Education
  • 1988 Graduation from the Kanatsu junior high school.
  • 1991 Graduation from the Takashi high school.
  • 1995 Graduation from the Konan University department-of-economics.

Career

1995 - 1996
Joined the apparel company "CHIC" in Osaka.
Studied the merchandise management of ladies wear and sales.
1996
Set out on wandering journey one year and half to Okinawa & Southeast Asia
It was the first foreign country with wandering travel and he was amazed at life difference with Japan. Moreover, studied that there was no any guarantee in life.
1996
Returned to Fukui and joined "Sasahara Company". Engaged in the company and merchandise management of clothing volume retailer.
1999
Got interested in homepage creation and built up the company homepage by self-education. "The miniature garden of Sasahara"
2000
Internet shop "Suteteko net" was opened. It was the shop of underwear, socks, and stocking. He was impressed that he could sell products by e-mail.
2001
Closed shop in the local shopping center and opened the road surface clothing shop "Clothing shop Sasahara" January, 2005
His personal computer which had managed Suteteko net was broken, and all the data was disappeared. He got abandoned and temporally closed Suteteko net head office.
June, 2005
"Suteteko net" was re-started. Suteteko net, Rakuten shop, Yahoo shop, and Yahoo auction shop were opened. (Yahoo auction shop was closed because of pressure of business)
2008
We got the business recognition of "management innovation" by Fukui commerce-and-industry meeting joint association.
September, 2008
"Clothing shop Sasahara" was remodeled completely and the ladies select shop "SASA Style Select Store" was opened. Although he aimed the breakaway to the specialty shop from the volume retailer, but sales fell off conversely. This turned rudder from store sale to internet business.
April, 2011
"Suteteko net head office" was restarted.
September, 2011
Assumption as Representative Director of Sasahara Company.
October, 2011
Suteteko net DeNA shop (old Bidders shop) was opened.
April, 2012
Got to know the Lanchester management strategy and he was shocked.
Decided to take Lanchester management as textbook from this day.
2013
"Suteteko net ponpare shop", "Suteteko net Amazon shop", "Suteteko net Rakuten no.2 (Mammies selct) shop",were opened. They were 7 shops organization. April, 2014
SASA Style Select Store was closed, and shifted to the company specializing in internet business. Company name had changed to the company specializing in internet business for "Suteteko Company"

Domestic sales

Wholesales of maker products

メーカー商品卸

Wholesale of underwear, socks, and stocking such as Gunze, Atsugi, Fukusuke, Hanes, Champion, Regart.
We are trading company specializing in underwear.

Wholesales of private brand products

Internet business

We expand six malls, such as not only our own shop but rakuten, Yahoo, Wowma, ponpare, and Amazon.

Seeking new supplier

Seeking new supplier

We are trading company specializing in underwear, socks, and stocking. We deal domestic wholesale (B to B), overseas business (export management), and internet business. If you want to expand your sales with us, please feel free to Inquiry from "inquiry." Our buyer will correspond.

Seeking new customer

If you want to buy from us, please feel free to Inquiry from "inquiry." or contact our wholesale site.

Wholesale site
http://suteteko.biz/
A wholesale site is only for company and managed by registration system.

Seeking new supplier